Organised by The Kennel Club, Crufts is a world-famous dog show that celebrates every aspect of the role that dogs play in our lives. Regarded as the best dog show in the world, Crufts will attract over 22,000 dogs who will compete for the title of Crufts Best in Show, and feature 550 trade stands with special show offers and product information and giveaways.
Once again, Billy + Margot is very excited to have been announced as an official sponsor of this year’s event, which will be held in Birmingham, England, from the 7th to the 10th of March. Importantly, this year’s event will also give UK residents the chance to get a sneak peak of the Billy + Margot range before it is officially launched in the UK market later this year.
Billy + Margot is set to be the only manufacturer in the UK market with a super-premium feeding regime for dogs across all feeding platforms - including dry, wet, chilled, and raw food. The latest range of unique recipes uses high quality protein and a superfood blend that has been carefully selected with dogs in mind. As well as using a single animal proteins, the new range also offers exciting novelty wild meats including wild boar.
Canine nutritionist and founder of the Billy + Margot range, Marie Jones, said, “I’m delighted Billy + Margot will be returning as official sponsors of Crufts this year; it’s an important platform from which to showcase our new range. I will be based at the Billy + Margot stand and look forward to giving visitors a first-look at our exciting new products.”
As part of the Crufts visitor experience, Billy + Margot will even be holding a ‘Dogs’ Dinner Party’ at their stand, on each day of the show. This sensory dining experience, put on especially for invited dogs and competition winners, will allow a range of breeds to taste meals inspired by Billy + Margot’s new products. Dinner will be accompanied by detailed explanations from Marie Jones on the health benefits of specific ingredients for dogs’ complex dietary needs, and aims to support consumer knowledge on the importance of a healthy diet for dogs.
It’s expected that Billy + Margot’s new range will be available to buy from a wide range of UK retailers around the UK’s summer months.
To find out more about Crufts 2019, visit the website.