Nutrition Philosophy

Optimum nutritionOptimum nutrition


Omega 3 rich oils + powerful proteins + vitamin and mineral-rich super foods = balanced ingredients. For the past 3 years, we have travelled the UK in search of the most nutritious ingredients and best producers. The result: optimum dog nutrition that’s carefully formulated to unleash your pets amazing nature.

Unique ingredients – Total transparency

Strictly no additives, no preservatives, no colourants and no taste enhancers

Full of sustainably sourced proteins found in our fish and meat, healthy produce and beneficial herbs.

We use only the best-quality ingredients.

None of our recipes use ingredients from China.

Grain or no grain

Like people, pets can benefit from a grain and gluten free diet. For some it’s about preference; for others, it’s a health must.

Whilst most dogs aren’t sensitive to wholesome whole grains like brown rice, barley and oatmeal, if you do spot symptoms like skin rash or digestive upset, (and your pet is already on a whole grain diet without corn, wheat or soy), it may be a food allergy. Check with your veterinarian and ask if your pet could benefit from switching to a grain and gluten free diet.